Ella Luxe Visual Identity

Conceptualized and designed the wordmark and monogram logos, brand colours, typography, social media art direction, and email newsletters for Ella Luxe Boutique, a Canadian e-commerce retailer offering luxury jewelry at affordable price points. Working closely with the founders, I translated their inspiration and stories for the brand into a joyful, feminine, and timeless visual identity.

Ella Luxe Visual Identity

Conceptualized and designed the wordmark and monogram logos, brand colours, typography, social media art direction, and email newsletters for Ella Luxe Boutique, a Canadian e-commerce retailer offering luxury jewelry at affordable price points. Working closely with the founders, I translated their inspiration and stories for the brand into a joyful, feminine, and timeless visual identity.

Brand Guidelines
Below are select pages from Ella Luxe's brand guidelines. The file itself was designed as an interactive PDF, with linked pages in the TOC and footers to improve the navigation experience for all users.
Logos
The height, thickness, and spacing of Ella Luxe's wordmark logos have been customized to optimize readability and to emphasize the rounded shapes of the lowercase letters, giving the logos an approachable and youthful feel. The diamond from the monogram logo ties the brand back with its luxury products, and is used as a bullet point or icon throughout branded materials.
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