Homepage
Redesigned the homepage by refining visual hierarchy, sizing, and typography resulting in elevated UI design. Optimized vertical space to reduce scrolling on both desktop and mobile, organized product information, and improved mobile responsiveness to present polished content consistently across all devices.
Checkout Page
Redesigned the one-page checkout experience to align with Lisa Gozlan's brand identity. Applied brand fonts and colours in addition to improving the user experience by clearly grouping information and establishing visual hierarchy within each section of the checkout page.